What is a meme & how does it work?

A meme is typically a photo or video, although sometimes it can be a block of text. When a meme resonates with many people, it's spread via social platforms like Twitter, Facebook, Instagram, texting, and more. The more a meme is spread, the greater the cultural influence it has.

What are memes and how do they spread?

The concept of memes traces its roots to biologist Richard Dawkins’s 1976 book, The Selfish Gene. Dawkins defined a meme as a cultural unit that spreads from person to person, much as genes spread through reproduction. The term meme itself comes from the Greek word mimeme, which means “that which is imitated.”

Why are memes so popular?

Memes are a worldwide social phenomenon. The more a meme resonates with people, the more they'll share it and the farther it will spread. Memes are usually funny, but often that humor is injected with wry political or social commentary. Sometimes memes exist for shock value or to teach a life lesson.

When was meme first used?

In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across people in a culture. When someone says meme nowadays, they're probably referring to an internet meme.